Search Engine Marketing
You may have the most expensive website designed for your business but it is going to be of no use if your website does not attract visitors. Though one of the best ways of driving traffic to your website is through the search engine listings or organic traffic, it may not be always possible for a website to get the desired level of traffic through search engine placements alone. Very often, your traffic has to be boosted through effective PPC/CPM campaigns.
There are many advantages in going for PPC/CPM to generate traffic for your website. PPC stands for pay per click and CPM stands for cost per thousand (mille Latin term for thousand) impressions. When you signup for PPC/CPM campaign, you will be able to get instant traffic to your website. However, it is not as simple as it sounds.
PPC is one of the most cost effective ways of driving traffic to your website because you will have to pay only based on the number of visitors that you get to your website and with CPM, you will be paying for the number of impressions your ad gets in a given network. When your visitors click on your ad in the advertising network and come to your website, it is counted as a billable click. You can decide the cost for each successful click. This is a performance oriented traffic generation strategy. However, not all visitors that come to your website will buy your products or hire your services. If you want to increase the conversion rate, you need to get highly targeted visitors. Visitors just for the sake of visitors is not going to be helpful to you in any way. If you get lot of untargeted visitors through your PPC campaign, you will only be increasing your PPC spending without getting proportionate conversion rates. Therefore, if you want to run successful PPC campaigns, you need to optimize your campaigns well. You need to try various options until you find the ad format that brings you maximum conversions. Though PPC campaigns sound to be a simple process, it certainly consumes a lot of time. You also need a lot of experience to effectively manage your PPC/CPM campaigns. Dont worry, Hello Startup can provide you with the best PPC/CPM services.
We will be able to increase your PPC ROI by setting up effective campaigns that will send you highly targeted traffic to your website. We will optimize your ad content and choose the right keywords so that your ads are displayed for the right searches. We will closely monitor the performance of your ads and make appropriate changes to constantly improve the performance of your ads. Our PPC/CPM management services will save you a lot of time as you will just need to review the performance reports and we will take care of everything else. We have certified PPC management professionals who will be engaged to run your PPC campaigns.
Web Optimization
PLACING YOUR COMPANY ON THE FRONT PAGE
AND IMPROVING YOUR CONVERSIONS
See Our Guarantee
What is SEO?
SEO, or Search Engine Optimization, is the term used for improving your site in relation to your search engine ranking. Your placement in the search engine index is essential to your flow of traffic. The vast majority of mainstream sites will receive traffic directly from search engines such as Google. The higher your ranking / placement in these indexes, the greater the flow of traffic.
For example, if you are an Electrician in Miami, Florida, and someone googled electrician miami and you hold the #1 spot in Google, it is most likely that person will visit your site. Most searchers are going to browse the first few sites in Google and not others. Therefore, you want to be placed in this bracket.
Search Engine Optimization
You know customers use search engines like Google, Yahoo, and Bing when looking to buy products and services online, but did you know that 67% of the clicks from a search are generated from the first page of search engine results? If your business isn’t among these first page listings, you need to increase your ranking so customers can find you before they find your competition.
Optimizer 8, 16, & 24 will place your company on the top of the search results and optimize your entire content, videos, and metadata for your site to be found. It’s a no-brainer!
Yesterday’s SEO methods were all based on writing applicable content (text on your page about the search subject), studying the click trends and optimizing accordingly. Today’s SEO requires a different set of actions. Because of the web 2.0 expansion and the introduction of social and viral media, the perfect strategy has changed. Sharing Campaigns, Link Building, xml Sitemaps, media metadata optimization, quality scoring, and navigation are all an integral part of website and search engine optimization. These are all a part of HelloStartup’s Optimizer.
Details
SEO Guarantee
OPTIMIZER 8 Guarantee: We guarantee top 10 rankings on the natural search results of AT LEAST 3 major search engines, with a MINIMUM of 2 of the key phrases we optimize your site around. One of the 3 major search engines must be either Yahoo or Google.
OPTIMIZER 16 Guarantee: We guarantee top 10 rankings on the natural search results of AT LEAST 3 major search engines, with a MINIMUM of 3 of the key phrases we optimize your site around. One of the 3 major search engines must be either Yahoo or Google.
OPTIMIZER 24 Guarantee: We guarantee top 10 rankings on the natural search results of AT LEAST 3 major search engines, with a MINIMUM of 5 of the key phrases we optimize your site around. One of the 3 major search engines must be either Yahoo or Google.
OPTIMIZER 32 Guarantee: We guarantee top 10 rankings on the natural search results of AT LEAST 3 major search engines, with a MINIMUM of 8 of the key phrases we optimize your site around. One of the 3 major search engines must be either Yahoo or Google.
Please Note: We can optimize and guarantee first page ranking on almost any targeted and relevant keyword. For example, we can optimize and guarantee top ranking for keywords such as "Real estate agent Los Angeles" or "Real Estate Los Angeles," but we cannot guarantee top ranking for general and non-targeted keywords such as "Real Estate" or "Los Angeles." Another example of keywords that we can do are "chocolate gift baskets" or "candle gift baskets," but we cannot do "gift baskets" by itself.
TERMS:
Twelve month contract
Guaranteed first page ranking on a minimum of three (3) major search engines, with a minimum of two (2) relevant key phrases we optimize your site around. One of the major search engines must be either Yahoo or Google. Other major search engines include search engines such as AOL Search, Bing, AltaVista, Alltheweb, Hotbot, Lycos, Ask, and Netscape within six months.
Your website analyzed by a search engine specialist for proper submission to Yahoo, Google, Bing, AOL Search, Hotbot, Iwon, Alltheweb, Lycos, Altavista, and Netscape.
Guaranteed submission following all anti-spam guidelines to all major search engines.
Our programmers will monitor and review your website every 30 days and resubmit your website by hand to the search engines following search engine submission guidelines.
One (1) year of first page ranking service (others do only 6 months). Once we get the website on the first page, we guarantee it will stay there as long as you are a client. Website monitoring every 15 minutes to make sure your website is up and running.
o Includes full graphical reporting, as well as an automated notification system.
o Search engine submission confirmation reports.
o Unlimited robotic ability to check up to 200 links of your site for any broken links.
o Key phrase ranking reports to demonstrate your first page ranking key phrase.
o Finally, you get all of the above with no pay-per-click fees, no sponsored listings fees, no monthly fees, and reporting fees!
Website that we cannot accept as Optimizer clients are:
WHAT WILL OPTIMIZER DO FOR YOUR BUSINESS?
GUARANTEED LISTINGS ON MAJOR SEARCH ENGINES
INCREASED TRAFIC TO YOUR COMPANY WEBSITE
MORE QUALIFIED LEADS TO YOUR COMPANY WEBSITE
DETAILED RANKING ANALYTICS AND REPORTING
FIRST PAGE RESULTS RANKING IN THE TOP TEN GUARANTEED
First Page ResultsRanking the top ten guaranteed!
The number of listings is dependent on the package purchased. (e.g. 8,16, 24, 32)Rank on the first page of search engines, maximizing organic exposure for your chosen keyword phrases.
Industry Specific Keyword Research
We evaluate the keyword phrases in your industry to ensure that you are optimizing for the phrases which will bring you the greatest ROI.Targeted Traffic will be driven to your site when the right keyword phrases are optimized. Getting a higher web market share has never been easier.
Site Analysis
Your website is fully analyzed by our SEO developers. A HTML validation is performed on your site, ensuring that all code is in working order. Minor adjustments may be made to help search engines find your site.Optimal search engine rankings maybe attained just by optimizing errors, metadata, and adding content.
Optimized Content Creation
Professional Copywriters integrate your selected keyword phrases into original content, creating search optimized copy.Success of the SEO campaign is helped by adding relevant content related to your keyword phrases in your site.
Media Metadata Optimization
Media Content (e.g. pictures, video, music) is reformatted with keyword driven metadata.Your website will gain higher visibility through media search sites.
Cross-Links
Links are woven throughout your website using our proprietary SEO cross-linking structure.Traffic is driven to optimized content pages by cross-links through your website.
Navigation Optimization
Your sites navigational structure is evaluated for SEO purposes and, if needed, changes are made to ensure that the spiders can crawl. Every site comes with an XML sitemap.Maximize indexing by making sure there is text based navigation and that navigational links are properly formatted.
Home Page Optimization
A small set of text is embedded into your sites home page. Helps search engines find the content pages of your site by adding small amount of text to your homepage.
Social and Bookmark
IntegrationCoders insert a share me tool into your preferred pages of your site.Allows users to share products or services they like with friends or colleges, via email or social networks.
Site Submittal
Your website is submitted to 25 search engines and 21 directories.Tells the search engines to send the spiders to your site for indexing.
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